PRIVACY POLICY

BY VISITING THEEMBODYLAB.COM, YOU ARE CONSENTING TO THIS PRIVACY POLICY.

Last Updated On 23-Dec-2025

Effective Date 22-Dec-2025

This Privacy Policy describes the policies of The Embody Lab LLC, 2140 S. Dupont Hwy, DE 19934, United States of America (the), email: info@theembodylab.com, phone: +1 845-377-5387 on the collection, use and disclosure of your information that we collect when you use our website ( https://theembodylab.com ). (the “Service”). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.

We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when the revised Policy is posted in the Service and your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.


Information We Collect:

We will collect and process the following personal information about you:

  • Name

  • Email

  • Mobile

  • Social Media Profile

  • Date of Birth

  • Address

  • Payment Info


How We Collect Your Information:

We collect/receive information about you in the following manner:

  • When a user fills up the registration form or otherwise submits personal information

  • Interacts with the website

  • From public sources


How We Use Your Information:

We will use the information that we collect about you for the following purposes:

  • Marketing/ Promotional

  • Creating user account

  • Testimonials

  • Customer feedback collection

  • Enforce T&C

  • Processing payment

  • Support

  • Administration info

  • Targeted advertising

  • Manage customer order

  • Site protection

  • User to user comments

  • Dispute resolution

  • Manage user account

If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law.


How We Share Your Information:

We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:

  • Ad service

  • Sponsors

  • Marketing agencies

  • Legal entities

  • Analytics

  • Payment recovery services

  • Data collection & process

We require such third parties to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.

We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.


Retention Of Your Information:

We will retain your personal information with us for 90 days to 2 years after user accounts remain idle or for as long as we need it to fulfill the purposes for which it was collected as detailed in this Privacy Policy. We may need to retain certain information for longer periods such as record-keeping / reporting in accordance with applicable law or for other legitimate reasons like enforcement of legal rights, fraud prevention, etc. Residual anonymous information and aggregate information, neither of which identifies you (directly or indirectly), may be stored indefinitely.


Your Rights:

Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at info@theembodylab.com. We will respond to your request in accordance with applicable law.

You may opt-out of direct marketing communications or the profiling we carry out for marketing purposes by writing to us at info@theembodylab.com.

Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.


Cookies Etc.

To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy.


Security:

The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.


Third Party Links & Use Of Your Information:

Our Service may contain links to other websites that are not operated by us. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on the Service. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


Grievance / Data Protection Officer:

If you have any queries or concerns about the processing of your information that is available with us, you may email our Grievance Officer at The Embody Lab LLC, 2140 S. Dupont Hwy, email: info@theembodylab.com. We will address your concerns in accordance with applicable law.


Children

To access or use our website and services, you must be 18 years of age or older and have the requisite power and authority to enter into this Privacy Policy and our Terms of Service. Children under the age of 18 are prohibited from using our website and services. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.


Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Categories of Personal Information We Collect: We have collected the following categories of personal information in the preceding 12 months:

  • Identifiers (name, email address, phone number, IP address, account name)

  • Customer records (billing address, payment information)

  • Commercial information (purchase history, products or services purchased, enrollment records)

  • Internet or network activity (browsing history, interactions with our website, video viewing history)

  • Geolocation data (derived from IP address)

  • Professional information (license type, credentials, employer)

  • Inferences drawn from the above (preferences, interests, behavior patterns)

Sale and Sharing of Personal Information: Under California law, "sharing" personal information means disclosing it to third parties for cross-context behavioral advertising purposes. We share personal information with advertising platforms including Meta (Facebook/Instagram), Google, and TikTok for targeted advertising purposes. This may constitute "sharing" under CPRA.

We do not "sell" personal information in exchange for monetary compensation. However, sharing data with advertising partners for targeted advertising may be considered a "sale" under the broad CCPA/CPRA definition.

Your California Rights: You have the right to:

  • Know what personal information we collect, use, disclose, and share about you

  • Delete your personal information, subject to certain exceptions

  • Correct inaccurate personal information we hold about you

  • Opt-out of the sale or sharing of your personal information

  • Limit use of sensitive personal information (if applicable)

  • Non-discrimination for exercising your privacy rights

To exercise these rights, contact us at info@theembodylab.com or use the "Do Not Sell or Share My Personal Information" link in our website footer.

We will respond to verifiable consumer requests within 45 days. We may require you to verify your identity before processing your request.

Global Privacy Control: We recognize the Global Privacy Control (GPC) signal. If your browser or device transmits a GPC signal, we will treat this as a valid opt-out request for the sale or sharing of your personal information.

Advertising Partners and Data Sharing

We work with third-party advertising platforms to deliver relevant advertisements and measure campaign effectiveness. When you visit our website, these platforms may collect information about your activity through cookies, pixels, and similar technologies.

We share data with the following advertising partners:

  • Meta (Facebook/Instagram): We use the Meta Pixel to measure ad performance and create custom audiences. Meta receives information about your website activity, which may be linked to your Facebook or Instagram account. Meta Privacy Policy

  • Google: We use Google Analytics and Google Ads to analyze website traffic and deliver targeted advertisements. Google receives information about your browsing behavior and may link it to your Google account. Google Privacy Policy

  • TikTok: We use TikTok Pixel to measure ad performance and build audiences. TikTok receives information about your website activity. TikTok Privacy Policy

These partners may use the information they collect to show you targeted advertisements on their platforms and across the internet. You can opt out of personalized advertising by adjusting your cookie preferences on our website or by using the opt-out tools provided by each platform.

International Data Transfers

The Embody Lab is based in the United States, and the personal information we collect is stored and processed in the United States.

If you are accessing our website or services from outside the United States, including from the European Economic Area (EEA), United Kingdom, or other regions with data protection laws, please be aware that your personal information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

We use the following US-based service providers who may receive and process your personal information:

  • Kajabi (learning management, course delivery, membership hosting)

  • Shopify (e-commerce and payment processing)

  • ActiveCampaign (email marketing and automation)

  • SegMetrics (marketing analytics and attribution)

  • RudderStack (customer data platform)

  • Mixpanel (product analytics)

  • Vimeo (video hosting)

  • OptinMonster (lead generation and conversion optimization)

  • Zapier (workflow automation)

  • Google (analytics, advertising, YouTube video hosting)

  • Meta (advertising)

  • TikTok (advertising)

  • Microsoft Clarity (session recording and analytics)

  • Cloudflare (website security and performance)

  • Zendesk (customer support chat)

  • Amazon Web Services (cloud infrastructure)

By using our website and services, you consent to the transfer of your information to the United States and processing by these service providers. Where required by applicable law, we implement appropriate safeguards for international data transfers, including standard contractual clauses or reliance on service providers' certifications and compliance frameworks.

For EU/EEA and UK residents: If you have concerns about international data transfers, you may contact us at info@theembodylab.com.


Contact
If you have questions about our Privacy Policy, please contact us via email at info@theembodylab.com.